samedi 30 novembre 2013
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Trailer Graphics & Getting People Into The Holidays
I do not think that anyone can argue with the idea of trailer graphics and how they can present themselves in the way of marketing. To say that the designs can be striking would be something of an understatement. However, there seems to be even more work done in this regard during the holidays but what does this entail, you may wonder? If you are looking at more recent examples that have presented themselves on TV, perhaps the brand that you will want to focus on is Lego.
There was an article posted on the Drum which went into detail about a Lego commercial that aired for the sake of appealing to families. It was clear that the holidays were the focus and that there was added emphasis on the action to "bring fathers and sons together." Seeing as how Lego has always been more of a boy-centric brand, it's not hard to imagine why this approach was taken. From what I have seen, this measure was probably the best that could have been taken.
"Let's Build" was developed by We Are Pi, an Amsterdam agency that was able to bring emotion to the mere idea of Lego blocks. The commercial was shown through the eyes of a young boy and, as a result, was able to show the way that he bonded with his father through playing with the blocks. As you can imagine, this kind of commercial is meant to appeal to families for the holidays. If anyone believes that it isn't as dynamic as it should be, I think that the point is missed.
The act of advertising should not be complicated, whether you are looking at TV commercials or the wraps that are created by various authorities, JMR Graphics. Keep in mind that trailer graphics, while effective in their own right, are not exactly the types of items which have to be overly complicated. In fact, the creation process is one in which simplicity is looked at highly. This, in turn, helps to make designs in general become more aesthetically pleasing, as if not to overwhelm anyone's eyesight.
I have to believe that a clean presentation is what will help trailer graphics stand out even more. These types of graphics are easily some of the best and I'd like to think that simplicity is what was able to help Legos with this commercial. This is one of the most treasured identities out there for the male audience, seeing as how many have played with them in their youth. If this commercial did one thing rather well, it is that it conveyed how certain interests don't fade with age.
There was an article posted on the Drum which went into detail about a Lego commercial that aired for the sake of appealing to families. It was clear that the holidays were the focus and that there was added emphasis on the action to "bring fathers and sons together." Seeing as how Lego has always been more of a boy-centric brand, it's not hard to imagine why this approach was taken. From what I have seen, this measure was probably the best that could have been taken.
"Let's Build" was developed by We Are Pi, an Amsterdam agency that was able to bring emotion to the mere idea of Lego blocks. The commercial was shown through the eyes of a young boy and, as a result, was able to show the way that he bonded with his father through playing with the blocks. As you can imagine, this kind of commercial is meant to appeal to families for the holidays. If anyone believes that it isn't as dynamic as it should be, I think that the point is missed.
The act of advertising should not be complicated, whether you are looking at TV commercials or the wraps that are created by various authorities, JMR Graphics. Keep in mind that trailer graphics, while effective in their own right, are not exactly the types of items which have to be overly complicated. In fact, the creation process is one in which simplicity is looked at highly. This, in turn, helps to make designs in general become more aesthetically pleasing, as if not to overwhelm anyone's eyesight.
I have to believe that a clean presentation is what will help trailer graphics stand out even more. These types of graphics are easily some of the best and I'd like to think that simplicity is what was able to help Legos with this commercial. This is one of the most treasured identities out there for the male audience, seeing as how many have played with them in their youth. If this commercial did one thing rather well, it is that it conveyed how certain interests don't fade with age.
About the Author:
Visit JMR Graphics today if you are seeking some additional information about purchasing graphic trailer wraps.. Unique version for reprint here: Trailer Graphics & Getting People Into The Holidays.
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