jeudi 5 décembre 2013
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About the Author:
As American As Apple Pie Or A Chevy Lifted Truck
With its famed Bowtie emblem you would well wonder the auto racing influences on staid Chevrolets. Yet is no accident . A real person - not some make up designer or marketers frankenstein corporate image creation was the historical backbone of this G.M.'s divisions brand name. Perhaps it was too early in the worldwide automotive industry's involvement with marketing and "marketing / design departments". Yet the whole philosophy then was to build actual substantial cars - not simply to create pretty designs. Vehicles were tested and evolved through real world tests and testing - on the track and in rally racing. Swiss race car driver Louis Chevrolet founded this actual company which bore his name. The Chevrolet brand name became a solid well established name in the auto trade. At some point a former General Motors exec - Bill Durant - purchased the firm and incorporated it into General Motors' stable.
In the beginning, the first Chevy cars did not have real names and were only identified by model numbers. It was only after World War II that Chevrolet decided that it was in its best interests to start naming their vehicles. Chevrolet originally deployed an extensive assortment of car models; from sports cars, two-door coupes, to mini vans, four-door sedans, station wagons, crossovers and SUVs. In recent years however, some of these original models like the mini-vans and station wagons, have been discontinued in consideration of other more in-demand or even trendy product lines and introductions. For example with all the talk of "green cars" & hybrids there was much demand for a true "electric car". President Obama and all the talk of "global warming" and "climate change" non withstanding. The end result - at the end of the production line was the "Chevy Volt". True its low volumes and a car only for the rich - yet that is the current flagship product for the enterprise. So marketing - or what goes for innovation in the automobile industry of 2013 / 2014 goes for today. At some point execs in the domestic US auto industry will have to ignore both short term stockholder concerns as well as their union and government providers and go back to making "real cars" for the long term financial health of their prospective companies.
The first Chevy models grew considerably in power and size. The first models started with four-cylinder engines, then advanced to six-cylinder engines, and then to V8s during the 1950s. These early Chevy's were quite large and considered as gas-guzzlers. However, as years went on and fuel costs became higher, finances tightened and Chevrolet acknowledged the necessity of creating models that were not such gas-guzzling powerhouses. Chevrolet began to downsize and present smaller, more fuel-efficient cars. Chevrolet's change in strategy turned out to be a brilliant move and attracted many more clients.
Currently, Chevrolet has begun to turn its attention more on crossover vehicles. The company aims to offer crossover vehicles as replacements of the mini-van as the modern family car. Crossover vehicles represent more closely the general public's aspirations and values by being more fuel-efficient, pioneering and novel. The Chevrolet Traverse is a great illustration of these popular models.
Chevrolet has become a dependable brand that many Americans have come to trust for decades. True, the company had to go through some tough periods, competing against foreign makers and facing rising materials prices. But despite all these, they were still able to promote their brand successfully. A few of their most popular models, like the Camaro and the Corvette, have remained in production for several years.
In the beginning, the first Chevy cars did not have real names and were only identified by model numbers. It was only after World War II that Chevrolet decided that it was in its best interests to start naming their vehicles. Chevrolet originally deployed an extensive assortment of car models; from sports cars, two-door coupes, to mini vans, four-door sedans, station wagons, crossovers and SUVs. In recent years however, some of these original models like the mini-vans and station wagons, have been discontinued in consideration of other more in-demand or even trendy product lines and introductions. For example with all the talk of "green cars" & hybrids there was much demand for a true "electric car". President Obama and all the talk of "global warming" and "climate change" non withstanding. The end result - at the end of the production line was the "Chevy Volt". True its low volumes and a car only for the rich - yet that is the current flagship product for the enterprise. So marketing - or what goes for innovation in the automobile industry of 2013 / 2014 goes for today. At some point execs in the domestic US auto industry will have to ignore both short term stockholder concerns as well as their union and government providers and go back to making "real cars" for the long term financial health of their prospective companies.
The first Chevy models grew considerably in power and size. The first models started with four-cylinder engines, then advanced to six-cylinder engines, and then to V8s during the 1950s. These early Chevy's were quite large and considered as gas-guzzlers. However, as years went on and fuel costs became higher, finances tightened and Chevrolet acknowledged the necessity of creating models that were not such gas-guzzling powerhouses. Chevrolet began to downsize and present smaller, more fuel-efficient cars. Chevrolet's change in strategy turned out to be a brilliant move and attracted many more clients.
Currently, Chevrolet has begun to turn its attention more on crossover vehicles. The company aims to offer crossover vehicles as replacements of the mini-van as the modern family car. Crossover vehicles represent more closely the general public's aspirations and values by being more fuel-efficient, pioneering and novel. The Chevrolet Traverse is a great illustration of these popular models.
Chevrolet has become a dependable brand that many Americans have come to trust for decades. True, the company had to go through some tough periods, competing against foreign makers and facing rising materials prices. But despite all these, they were still able to promote their brand successfully. A few of their most popular models, like the Camaro and the Corvette, have remained in production for several years.
About the Author:
In an interview with Durant's widow, Catherine published in a 1986 issue of General Motors corporate trade publication, Catherine recalled how she and her husband were on holiday in Hot Springs, Va., in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a wise choice for a moniker for Chev vehicles."
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