mercredi 15 janvier 2014
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Sense Of Smell & Advertising With Car Wraps
Marketing, in the typical sense, is a method that is able to bring sight into effect more so than anything else. This is especially true for car wraps, which I believe to be some of the most effective items for the sake of bringing awareness to any product. However, up until this point, sight was the only aspect brought into effect. What if I were to tell you that scent could be utilized in order to bolster the impact that marketing in general can prove to be?
JMR Graphics, along with other authorities on the matter, can tell you that sight is important when it comes to marketing in general. The Drum posted an article that spoke about a potato-scented taxi that would be put to use for the sake of advertising on the part of the company called McCain Potatoes. Car wraps, for those who do not know, are consistently utilized since they are dependable for attracting attention to a brand. However, the ide of scent in addition to sight is one that be even more engaging.
While the taxi idea itself is quite creative, you may be curious as how it will carry out the objective of marketing. The report said that it would be able to cruise around different areas, amongst them being York, London and Birmingham. People in said areas would be given free rides and during five-minute intervals, the car would emit the scent of oven baked jacket potato. This is a strong idea to consider and it is one that McCain Potatoes was able to bring to the forefront.
When you go about marketing in the long term, you want to make sure that you are unique from the competition. You want to go about a certain action that is able to stand out from everyone else, which is why I feel like incorporating scents is perhaps one of the most unique. The idea of scent is one that can prove to be rather potent, in more than ways than one, at that. McCain Potatoes has a strong idea set in place and I believe it can breed results.
I couldn't help but liken this method to the Chocolate World Tour from Hersheypark. This ride would bring you through the various stages of the chocolate-making process but throughout the ride, the passengers can pick up on the scent of said chocolate as well. It's easy to draw a comparison to McCain Potatoes, especially when it seems as though very few brands are able to bring more than the sense of sight into effect. If nothing else, I believe that this can be looked back on as a remarkable experiment.
JMR Graphics, along with other authorities on the matter, can tell you that sight is important when it comes to marketing in general. The Drum posted an article that spoke about a potato-scented taxi that would be put to use for the sake of advertising on the part of the company called McCain Potatoes. Car wraps, for those who do not know, are consistently utilized since they are dependable for attracting attention to a brand. However, the ide of scent in addition to sight is one that be even more engaging.
While the taxi idea itself is quite creative, you may be curious as how it will carry out the objective of marketing. The report said that it would be able to cruise around different areas, amongst them being York, London and Birmingham. People in said areas would be given free rides and during five-minute intervals, the car would emit the scent of oven baked jacket potato. This is a strong idea to consider and it is one that McCain Potatoes was able to bring to the forefront.
When you go about marketing in the long term, you want to make sure that you are unique from the competition. You want to go about a certain action that is able to stand out from everyone else, which is why I feel like incorporating scents is perhaps one of the most unique. The idea of scent is one that can prove to be rather potent, in more than ways than one, at that. McCain Potatoes has a strong idea set in place and I believe it can breed results.
I couldn't help but liken this method to the Chocolate World Tour from Hersheypark. This ride would bring you through the various stages of the chocolate-making process but throughout the ride, the passengers can pick up on the scent of said chocolate as well. It's easy to draw a comparison to McCain Potatoes, especially when it seems as though very few brands are able to bring more than the sense of sight into effect. If nothing else, I believe that this can be looked back on as a remarkable experiment.
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