vendredi 30 octobre 2015
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Ford Pledges To Match On Dealership Renovation Program
Ford wants its sellers in top condition. That's why the car maker has pledged to match funds on its dealership restoration program, as an incentive to upgrade.
Previous programs
Ford's vice president of United States marketing Ken Czubay explained that the program was revealed at the NADA Expo in a way that is not tied to sales volume or customer scores. This is unlike other programs Ford has put together previously to encourage dealership improvements.
"It is our affirmative action to support our dealers in a great low-interest, growing market," he said.
Ford's matching efforts are meant to bring all of its dealerships to the future at full speed.
All dealerships in the program
Ford has made it clear that all U.S. dealers and affiliates are expected to participate in the program, though it did not announce how much the program will likely cost. Over 70 percent of Ford's Lincoln dealerships have already agreed to the program.
"This is about making sure the customers get in the store, get in the service department, they have a great modern experience," said Jim Farley, Ford and Lincoln's executive vice president of global marketing, sales and service. "It's not about just beautiful brand signs and what the dealership looks like on the outside."
Some dealers okay with program
A recent NADA survey showed that Ford dealerships are not super excited about the idea of standardization, according to the Detroit News, but there's a general assumption that the program will create a more uniform look. Most dealerships are okay with the idea though.
Previous programs
Ford's vice president of United States marketing Ken Czubay explained that the program was revealed at the NADA Expo in a way that is not tied to sales volume or customer scores. This is unlike other programs Ford has put together previously to encourage dealership improvements.
"It is our affirmative action to support our dealers in a great low-interest, growing market," he said.
Ford's matching efforts are meant to bring all of its dealerships to the future at full speed.
All dealerships in the program
Ford has made it clear that all U.S. dealers and affiliates are expected to participate in the program, though it did not announce how much the program will likely cost. Over 70 percent of Ford's Lincoln dealerships have already agreed to the program.
"This is about making sure the customers get in the store, get in the service department, they have a great modern experience," said Jim Farley, Ford and Lincoln's executive vice president of global marketing, sales and service. "It's not about just beautiful brand signs and what the dealership looks like on the outside."
Some dealers okay with program
A recent NADA survey showed that Ford dealerships are not super excited about the idea of standardization, according to the Detroit News, but there's a general assumption that the program will create a more uniform look. Most dealerships are okay with the idea though.
About the Author:
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