jeudi 6 octobre 2016

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How To Effectively Market Your MA Auto Body Shop Business

  • jeudi 6 octobre 2016
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  • By Shirley Powell


    Our automobiles good require care. They provide convenient and safe transportation to our areas of work and other places of interest. It is important for car owners to have their vehicles in good condition. Stoughton, MA auto body shop services provide repair, replacements and other additional aesthetics for vehicle bodies. Owners must understand the importance of good quality car bodies. They are resilient in case of accidents. In this regard, a good quality car body will provide safety for its occupants in dangerous times. The points highlighted herein give shop owners some tips on how to increase their business prospects.

    Have a strong online presence. That involves putting up a viable website for your company. The website must include interactive media, applications and content that allow it to be accessible by mobile phone. Hire a professional web designer to host your website. They must be conversant with search engine optimization, writing skills and web development skills. In this regard, they must be able to keep your website easily accessible and usable to your clients.

    Also consider social media marketing. Social media sites provide a more easy going approach to your website. It is a platform that allows you to run ad campaigns as you wish. It is also highly interactive. Hire an expert in social media to help with updates and response. They must be creative on the go to give posts which are engaging and interesting to participate. Writing skills are important.

    Include an interesting extra service. Pamper your clients and provide solutions such as concierge services. These are services which allow for clients vehicles to be picked up and delivered after service. Ensure that your staff members are trustworthy and reliable or the job. Also, provide convenience car for clients who are involved in an accident. A convenience car is an alternative car hired by the client or use before their car is ready for use. It saves clients the need to change schedules or to have to hire a cab from a car hire service.

    Launching your garage also goes a long way in the marketing efforts. A launch should provide clients an in on the services you provide. Include incentives to attract clients to your premises on the day or weekend of the launch. It may include snacks, a car wash, cheaply priced car graphics or provision of car diagnostics at a low price. That will increase traffic flow to your premises. You may get new loyal clients.

    The most instant trigger for new business is a job well-done. Ensure that you serve all your clients well. The most effective marketing is marketing by word of mouth. Ensure that clients have a good report from your workshop to spread around to their friends and acquaintances.

    Networking is one of the main pillars of increasing sales. Create business networks with individuals in the same business and others in related businesses. Partnering with auto body manufacturers will enable you to have better deals on purchases. This way, your market prices will be competitive.

    Marketing is a function of all staff members. Treat clients with dignity and provide extra services for their convenience. More so, attract new business by launching the shop with incentives. Also create a strong web presence to interact with clients.




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