mardi 3 juin 2014
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Car Wraps & The Subject Of Marketing For L&P
It goes without saying that certain marketing campaigns will be able to stand out more than others. For example, why is it that so many people decide to go with car wraps as opposed to other forms of advertising that might be viewed as more modern? Perhaps there's simply a level of reliance associated with them or maybe they're able to actually appeal to more people. Regardless, it seems like L&P's latest ad campaign has the potential to become yet another memorable effort made in marketing.
PSKF posted an article about L&P, a soft drink maker that put together a marketing campaign within New Zealand. Basically, this was done with tangible results put into place. In essence, if individuals passed by a particular advertising wall, they would be able to actually take detachable towels and flip-flops at no charge. It's clear that this is a unique take on advertising in general but I am of the opinion that it is a take that should be taken into account more than it has.
Sometimes, in order to appeal to the masses, you have to be able to earn trust and what better way to do that than to offer freebies? They do not even have to be anything that's tremendously expensive, either, as this campaign showed. Admittedly, while flip-flops and towels are not exactly the costliest items out there, the idea that L&P incorporated them shows a sense of generosity. It also displays the need to not only appeal to certain audiences but make certain that they become consumers in the future.
Those who specialize in such items as car wraps will be able to tell you that it is tough to appeal to a wide group of people. While the work done to do so might be effective, the truth of the matter is that colors and designs alike may not be able to appeal to everyone. What this means is that different methods have to be utilized and L&P showed this. Their campaign, in my view, is a bold statement and I believe that JMR Graphics - as well as other advertising authorities - can attest to this.
As New Zealand slowly finds itself inching from the summer months, it's clear that companies will take advantage of that. L&P is no exception to the rule, as this particular report showcased. It is clear that some ads are never going to be able to appeal to everyone, which is understandable given that not every company is going to have the same audience in mind. Freebies cannot hurt, though, and I can only hope that this campaign boosted the credibility of L&P that much more.
PSKF posted an article about L&P, a soft drink maker that put together a marketing campaign within New Zealand. Basically, this was done with tangible results put into place. In essence, if individuals passed by a particular advertising wall, they would be able to actually take detachable towels and flip-flops at no charge. It's clear that this is a unique take on advertising in general but I am of the opinion that it is a take that should be taken into account more than it has.
Sometimes, in order to appeal to the masses, you have to be able to earn trust and what better way to do that than to offer freebies? They do not even have to be anything that's tremendously expensive, either, as this campaign showed. Admittedly, while flip-flops and towels are not exactly the costliest items out there, the idea that L&P incorporated them shows a sense of generosity. It also displays the need to not only appeal to certain audiences but make certain that they become consumers in the future.
Those who specialize in such items as car wraps will be able to tell you that it is tough to appeal to a wide group of people. While the work done to do so might be effective, the truth of the matter is that colors and designs alike may not be able to appeal to everyone. What this means is that different methods have to be utilized and L&P showed this. Their campaign, in my view, is a bold statement and I believe that JMR Graphics - as well as other advertising authorities - can attest to this.
As New Zealand slowly finds itself inching from the summer months, it's clear that companies will take advantage of that. L&P is no exception to the rule, as this particular report showcased. It is clear that some ads are never going to be able to appeal to everyone, which is understandable given that not every company is going to have the same audience in mind. Freebies cannot hurt, though, and I can only hope that this campaign boosted the credibility of L&P that much more.
About the Author:
For more information about car wraps and their perks, take a minute to go to JMR Graphics. Also published at Car Wraps & The Subject Of Marketing For L&P.
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