jeudi 10 juillet 2014
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Pepsico & How Makers Of Car Wraps May Focus On It
When it comes to advertising, to an extent, location is crucial. This is especially true when talking about the showcase of goods and services to others, since it is likely that they will want to pull up to a store nearby and see what all of the fuss is about. As of late, this has been the case for PepsiCo and there are a number of factors worth looking into as well. In fact, I am sure that the factors in question can draw the attention of those who manufacture vehicle and car wraps.
The Drum published an article that talked about PepsiCo and how it has been advertising to younger people with methods located close to convenience stores. Specifically, PepsiCo transformed London StreetTalk kiosks into what appeared to be giant Lipton Peach Iced Tea bottles. As strong as this idea is, in theory, it has the chance to work well in execution. The reason for this is because the giant bottles in question have been stationed near a convenience store where the beverages could be purchased.
One of the challenges associated with out-of-home marketing, from my perspective, is the idea of space. In one sense, you want to make sure that you have the space needed in order to present your message as prominently as possible. With that said, attaining too much space can run the risk of messages being saturated and, as a result, harming products in terms of sales. It's clear that awareness is needed for greater advertising but the idea of awareness in question is one that requires care.
Out-of-home advertising is far different than other types of marketing, as authorities along the lines of JMR Graphics can attest to. Not unlike the implementation of car wraps, working with out-of-home methods is dependent on location so that the greatest audiences are attained. As a result, the idea of PepsiCo stationing giant iced tea bottles near a convenience store is a tremendous one. The greater the exposure to said drink is, especially when near a store, the likelier it is that it will be purchased.
Out-of-home marketing calls for a tremendous amount of effort, whether the focus is set on location or not. The ways in which products are conveyed will change from one company to the next. From what I have seen, PepsiCo has been able to put forth effective marketing efforts, not only in terms of creativity but long-term results as well. If these giant bottles remain positioned in locations where they are most effective, sales numbers - in regards to PepsiCo products - will only increase.
The Drum published an article that talked about PepsiCo and how it has been advertising to younger people with methods located close to convenience stores. Specifically, PepsiCo transformed London StreetTalk kiosks into what appeared to be giant Lipton Peach Iced Tea bottles. As strong as this idea is, in theory, it has the chance to work well in execution. The reason for this is because the giant bottles in question have been stationed near a convenience store where the beverages could be purchased.
One of the challenges associated with out-of-home marketing, from my perspective, is the idea of space. In one sense, you want to make sure that you have the space needed in order to present your message as prominently as possible. With that said, attaining too much space can run the risk of messages being saturated and, as a result, harming products in terms of sales. It's clear that awareness is needed for greater advertising but the idea of awareness in question is one that requires care.
Out-of-home advertising is far different than other types of marketing, as authorities along the lines of JMR Graphics can attest to. Not unlike the implementation of car wraps, working with out-of-home methods is dependent on location so that the greatest audiences are attained. As a result, the idea of PepsiCo stationing giant iced tea bottles near a convenience store is a tremendous one. The greater the exposure to said drink is, especially when near a store, the likelier it is that it will be purchased.
Out-of-home marketing calls for a tremendous amount of effort, whether the focus is set on location or not. The ways in which products are conveyed will change from one company to the next. From what I have seen, PepsiCo has been able to put forth effective marketing efforts, not only in terms of creativity but long-term results as well. If these giant bottles remain positioned in locations where they are most effective, sales numbers - in regards to PepsiCo products - will only increase.
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For further know-how about the benefits of car wraps, please contact JMR Graphics for details.. This article, Pepsico & How Makers Of Car Wraps May Focus On It is available for free reprint.
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