samedi 15 novembre 2014
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QR Codes & Why They May Fit Into Truck Wraps
Smartphones have, more or less, become a preferred method of communication these days. In fact, smartphones are used for just about everything these days, not only in relation to communication but web browsing, gaming, and the like. With the advent of these devices, there have been many features associated with them, QR codes being one of many examples to consider. It's possible that these could be integrated into truck wraps, for greater marketing efforts, and there are a few reasons for this.
QR codes, as you can probably imagine, are quite common in this day and age. Also known as Quick Response codes, these were originally used in order to bolster the automotive world in Japan but have since grown in order to include a number of other industries. In this day and age, they are most commonly used for the purpose of leading individuals to certain websites. Each of these codes are made differently, even though they may appear similar on the surface.
QR codes are especially useful when given the fact that most people are not very patient. They want to be able to arrive at where they must be at a given time, which is practically impossible when they are tasked with sifting through various sites on Google's search engine. QR codes, on the other hand, can bring users to the sites they require almost instantly. This is especially helpful for smaller companies which, admittedly, have not been able to make their mark on the Internet yet.
It's possible that QR codes can be brought into truck wraps but there are a few ideas to keep in mind. First of all, the codes themselves cannot lead to broken or nonexistent pages, which is perhaps the one feature that invalidates their overall worth. Secondly, they must be printed with a level of quality intact, which is where the capabilities of companies the likes of JMR Graphics can prove to be effective. Their higher levels of printing will ensure that modern-day smartphones can pick up on QR codes with greater ease.
I believe that QR codes are amongst the most helpful additions to any and all marketing efforts. However, in order for these codes to be integrated with effectiveness intact, there are many ideas to make note of. Some of the most common include the usage of links, since they cannot be broken or lead to totally unrelated pages. Whether or not these can be integrated into truck wraps, from what I have seen, is an idea that depends on brands looking into them.
QR codes, as you can probably imagine, are quite common in this day and age. Also known as Quick Response codes, these were originally used in order to bolster the automotive world in Japan but have since grown in order to include a number of other industries. In this day and age, they are most commonly used for the purpose of leading individuals to certain websites. Each of these codes are made differently, even though they may appear similar on the surface.
QR codes are especially useful when given the fact that most people are not very patient. They want to be able to arrive at where they must be at a given time, which is practically impossible when they are tasked with sifting through various sites on Google's search engine. QR codes, on the other hand, can bring users to the sites they require almost instantly. This is especially helpful for smaller companies which, admittedly, have not been able to make their mark on the Internet yet.
It's possible that QR codes can be brought into truck wraps but there are a few ideas to keep in mind. First of all, the codes themselves cannot lead to broken or nonexistent pages, which is perhaps the one feature that invalidates their overall worth. Secondly, they must be printed with a level of quality intact, which is where the capabilities of companies the likes of JMR Graphics can prove to be effective. Their higher levels of printing will ensure that modern-day smartphones can pick up on QR codes with greater ease.
I believe that QR codes are amongst the most helpful additions to any and all marketing efforts. However, in order for these codes to be integrated with effectiveness intact, there are many ideas to make note of. Some of the most common include the usage of links, since they cannot be broken or lead to totally unrelated pages. Whether or not these can be integrated into truck wraps, from what I have seen, is an idea that depends on brands looking into them.
About the Author:
For more information about vehicle wraps, overall, please contact JMR Graphics today.. This article, QR Codes & Why They May Fit Into Truck Wraps has free reprint rights.
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